focus@will is a new neuroscience based music service that helps you focus, reduce distractions and retain information when working, studying, writing and reading. The technology is based on hard science and proven to be extremely effective at extending your attention span.

Here’s how it works:
Most people can only concentrate for a maximum of about 100 continuous minutes before needing to take a quick break to stretch, move about, maybe get a drink of water, and so on before they resume for another session.

The focus@will system makes it easier for you to get into the concentration flow, and then keeps you there. It works in the background by subtly soothing the part of your brain, the limbic system, that is always on the lookout for danger, food, sex or shiny things.

We’ve learned that people working or studying tend to take about 20 minutes to acclimate to their environment enough to really focus on the task at hand. It takes time for your brain to get used to a stimulus and start “tuning it out” in a process called “habituation”.

Each piece of music phase sequenced by focus@will has a specific role in influencing how your brain habituates, enhancing your focus and reducing distractions. Characteristics such as musical key, intensity, arrangement, speed, emotional values, recording style, and much more determine what is played where and when.

We use patent-pending phase sequencing technology to help prevent habituation from affecting the focusing effect of the music. As illustrated above, your concentration is maximized over the full 100 minute cycle rather than oscillating in much less efficient increments.

Our exclusive instrumental music library includes a significant number of newly commissioned works from well known music producers and composers that you won’t hear anywhere else.

Here’s the  initial White Paper on Focus@Will Research showing an increase of 12% for beta and theta frequencies at the P3 and P4 regions, situated over brain area 39, which bilaterally serves functions such as processing language, reading, spatial focusing and executive control. We are completing an exciting new trial with Dr Evian Gordon and the Brain Resource team with 1700 participants to see if we can establish which genres and intensities of music work best for different brain types. We’ll post results as soon as we get them.