We are an accomplished start up with offices in San Francisco and Los Angeles. The company started two years ago when founders Will Henshall and John Vitale became interested in why people like to listen to music when they read. They found that listening to music while reading is not generally done for entertainment purposes, but is often used as a tool to help mask distraction and assist focus.

Further research showed two out of three of people like to listen to music while they work, study or read but it’s difficult to find and manage music that consistently works well for this purpose. So we created a new unique neuroscience based web service that helps increase your focus by “zoning out” distractions.

Our Team


Will has achieved notable global success both as a musical/visual artist and as a technical inventor. In 1987, he founded the British pop soul band Londonbeat and had two Billboard #1 hit records, “I’ve Been Thinking About You” (91) and “Come Back” (95). He founded Rocket Network, a Paul Allen/Cisco-funded San Francisco company, in 1995 and created the professional audio media transfer system, DigiDelivery. He sold the company to Avid/Digidesign in 2003.


John has 25 years experience in music, sound, and film production as supervisor, producer, engineer, and remixer. He has worked for Warner Bros, Sony, BMG, and Universal Music, The B52ʼs, Red Hot Chili Peppers, Filter, Eminem, KD Lang, George Clinton, and The Romantics. He has directed major corporate product launches, live press events, and broadcast campaigns for GM, Toyota, Xbox, Fisker, Mercedes, and Lexus.


Graham started his career working with secure banking server systems with Nat West in London. He has known and worked with Will since 1995 when he was the Chief Architect at Rocket Network. When the company was acquired by Avid, he was hired as a Senior Principal Developer to integrate the DigiDelivery technology into ProTools, where he continued to work for the next seven years.


Matt has 20 years experience developing products at the intersection of media production and online distribution. He co-founded Rocket Network in 1995 with Will and was CTO. He then ran large teams as VP Engineering at Sonic Solutions, Roxio, and Rovi – managing cloud, client (PC, Mobile, CE, Game Console), and media production teams. Matt is also a highly competent musician, and has had a number of pro gigs over the years.


Sariah started her software career doing customer support for DOS based home health billing systems when she was barely out of high school. She worked M-Audio, East West Sounds, Native Instruments, and most recently Avid/ Digidesign. She is an experienced QA engineer with a deep understanding of professional and consumer audio technology.


Rich is a core part of the Music and Reading studio team. He is a Composer, Sound Producer, and a Synth Genius. He has tinkered with music and technology since the mid-eighties. Rich started piano lessons at five years-old and continued on to Berklee College of Music and UCLA’s Film Scoring program.


Jeff (also known as DJ F) is an experienced DJ, saxophonist, music buyer, producer and remixer. He ran sync licensing at INgrooves in San Francisco for nearly a decade and was the vinyl and dance music buyer for the Virgin Megastore prior to that. He has licensed music into shows for every major TV network, numerous ad campaigns and video games. His group Late Night Sneaky performed at the Coachella festival in both 2012 and 13.


Clive is our chief financial officer. He is a partner at B2B CFO, a national firm that provides CFO services to growing companies. He was a co-founder at Open Blue, an ocean aquaculture company that pioneered sustainable commercial production of marine fish, and also Magnetecs Corporation, a robotic catheter guidance control/imaging company. He was CFO of international law firm Dechert, LLP, and a senior executive at JPMorgan Chase for 20 years.



David has over 25 years of product and corporate development experience and is our initial angel investor. He has brought a multitude of products to consumer markets as well identifying, acquiring, and integrating a wealth of intellectual property products and teams. He is currently with Turner Broadcasting driving a new startup accelerator, Media Camp and previously was Senior Director at Apple Inc. for two terms totaling over 17 years.

Advisory Board


Rob is the CEO and Associate founder of Singularity University and is an investor in focus@will. He co-founded Velocity11 in 1999, building automation equipment and robotics for cancer research and drug discovery. The company was acquired by Agilent Technologies in 2007. He is also a co-founder of Alite Designs, is an active angel investor, and holds degrees in Mechanical, Materials Science and Manufacturing Engineering from UC Davis and Stanford University.


Salim is a sought-after speaker, strategist and entrepreneur based in Silicon Valley and is an investor in focus@will. He travels extensively addressing topics including breakthrough technologies and their impact on a variety of industries. He has spent the last four years building Singularity University based at NASA Ames and before that built and ran Brickhouse, Yahoo’s internal incubator. His last company, Angstro, was sold to Google in August 2010. It was his genius idea to name the company, “focus@will“!


Rob was the sole founder and CEO of the online music company Listen.com. In 2001, he launched Rhapsody, the first licensed music streaming service of its kind. In 2003, the company was acquired by RealNetworks. Later, MTV purchased Rhapsody for $230 million. In March 1999 he became the founding outside board member of IGN Entertainment. IGN went public in March of the following year and was acquired by News Corp in September 2005 for $650MM.


Jonathan advises on operational and strategic business matters. He has known Will Henshall for 15 years and was an investor and non-exec Chairman of Rocket Network. He was previously CEO of Barnes and Noble.com and is currently Founder/Chief Investment Officer of Blue Square Capital Management. He sits on the Board of Directors of Spark Networks, Pictage, Excelsior Funds. He serves on the advisory boards of Arkadium, The Jordan Edmiston Group in New York, Elderstreet Capital Partners in London and Jerusalem Global Venture Partners.


Ethan advises on capital and corporate matters. He is Co Founder/Managing Director of Boston based MediaBridge Capital Advisors, a new investment bank focused on providing M&A and corporate finance advisory services in the digital media sector. He was previously Senior VP Business Development and Chief Legal Officer of Avid Technology, Inc. Prior to joining Avid, Ethan was VP and General Counsel for Molten Metal Technology, Inc, which developed an innovative technology for recycling hazardous waste.


Cindy is the company’s digital music licensing advisor. She is an expert in both content acquisition and distribution, including negotiation of rights and drafting agreements. She spent 8 years as SVP, Law and Business Affairs and General Counsel of MediaNet Digital (formerly MusicNet) a backend provider of digitial music services, and 7 years at MTV Networks as VP, Legal and Business Affairs assisting in the development and representation of the MTV Networks internet properties, including MTV, VH1 and CMT and SonicNet.


Marc is the company’s music rights/publishing advisor. He was an angel investor in Rocket Network, and has known Will Henshall for 25 years. From 1982 to 1992, he ran Island Music Publishing and then Island Records, signing PJ Harvey, Pulp, The Cranberries, Tricky, Nine Inch Nails, the Stereo MCʼs, PM Dawn, Talvin Singh, as well managing the reinvention of U2 from Achtung Baby onwards. In 2000, he set up a music management company Terra Firma and currently is Chairman of leading UK talent management company, Crown Talent.


Richard advises the company on strategic ebook publishing industry issues. He is a Senior Partner with KKR in New York and is the former Co-Chairman of Bertelsmann Inc, As President of BDMI, he oversaw the company’s investment activities in digital media and serves on the board of directors at portfolio companies including Vocel, American Reading Company, The Princeton Review (NASDAQ: REVU), Xlibris, RoyaltyShare, and UITV. He is also a former Exec VP of Random House.

Scientific Advisory Board


Evian advises on brain habituation and flow states. He is a San Francisco based Integrative Neuroscientist with 30 years experience and 250 plus peer-reviewed scientific publications. He established the world’s largest International Brain Database (brainresource.com), which contains 400,000 datasets from a wide variety of subjects, linked by 350 scientists from 28 countries, and an average of 1 scientific paper published weekly. Measurements reflect Genetics, Brain Structure, Function and Heart Rate Variability, providing objective scores on Thinking, Focus, Feeling and Self Regulation.


Stephen advises on scientific end user trial testing. He is a Psychologist and an internationally recognized expert in behavioral medicine, optimal performance, resilience, neurofeedback and alternative approaches to stress and mental health. He is Assistant Professor in the Department of Psychiatry & Biobehavioral Sciences at UCLA’s School of Medicine, and Director of the Raoul Wallenberg Institute of Ethics. He helped establish international innovative treatment approaches in psychosomatic medicine, optimal functioning and attention deficit disorder.


Hal advises on physiological monitoring and biofeedback application testing and is an investor in the company. He is is a prolific inventor and the founder of Thought Technology, the world’s leading biofeedback and psychophysiological instrument manufacturer. His equipment is used as an essential part of many therapeutic treatments and clinical assessment protocols to treat stress related disorders as well as provide treatment for ADD, ADHD, incontinence and muscle rehabilitation (including sEMG-triggered stimulation), as well as general ergonomics, sports and educational applications.